About Us


Pacific Records™ is a dynamic music corporation with marketing, production and distribution services based in Southern California. Since its inception, Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, CD replication, screen printing, and talent buying services, while its primary focus remains as an independent record label and music publisher. Pacific’s management team includes award winning record producers, studio engineers, hit songwriters, veteran music publishers and experienced professionals in all facets of the music, marketing, content and social media sectors.  Pacific’s roster of artists include Grammy® laureates, RIAA, BMI and ASCAP award recipients, Billboard Chart playlist positions, NAMM and music industry trade show recognition, iTunes features and opening showcase concert performances in POLSTAR registered major recording artists touring venues. Pacific Records™ as a brand provides an ocean of opportunities in the music industry, positioned for strong growth with the feel of a true Indie Record Label while still providing far-reaching possibilities in the global entertainment business. To learn more about our services, click here.

Senior Executives

Brian Witkin Headshot Web Size June 2014

Brian Witkin

CEO & Founder

Brian Witkin is the founder and Chief Executive Officer of Pacific Records. Brian oversees Pacific’s daily business operations and the company’s business development. Brian also heads the publishing division of Pacific Records, that has established itself as an industry leader in film and television placement with an emphasis on corporate branding..
Read more

Patricio A. Pickslay

Patricio A. Pickslay


Patricio A. Pickslay is the President of Pacific Records. Patricio oversees the creative operations of Pacific Records including Pacific Record’s A&R and production divisions, which include a state of the art recording studio located inside the Pacific Records headquarters building in San Diego, California. Pat  has been working in the professional music..
Read more

Mike Dobrovic

Mike Dobrovic


Mike  Dobrovic is the Chief Financial Officer of Pacific Records and is in charge of managing the company’s finances and fiscal strategies. Mike has an extensive background in both US and International transactions. He has a comprehensive background in finance and accounting for public and private companies. Mike also has..
Read more

joe witkin headshot v3

Joseph Witkin


Joe Witkin is the Chief Technical Officer of Pacific Records. He runs sound for Pacific Records shows at the Stella Artois Lounge, Valley View Casino Center, and was instrumental in setting up the sound system there. Joe hails from Brooklyn, N.Y, where he started piano lessons at age 6, and..
Read more

Guigui photo1 copy

Martin Guigui

Senior Vice President & Director of A&R

Martin  Guigui is an award winning Filmmaker and Grammy nominated engineer, and has produced over 30 records while touring extensively. Guigui has also directed 8 Films, written 16 screenplays, Executive produced over a dozen movies, composed music for over 20 films and TV shows. Argentinian born Guigui has worked on projects..
Read more

Drake Williams

Drake Williams

Vice President of Creative Operations

Drake Williams is the Vice President of Creative Operations at Pacific Records. Drake oversees Pacific Record’s production division, which includes a state of the art recording studio located inside the Pacific Records Headquarters building in San Diego, California. Drake holds a college degree in Digital Audio Music Technology and is..
Read more

ace for web

Ace Antonio

Marketing Director

Ace Antonio is the Marketing Director of Pacific Records and handles all things marketing and social media – from Facebook to Instagram to monthly newsletters and beyond. A recent SDSU graduate, Ace has been singing, songwriting, and composing since he was 11 years old. Growing up with the YouTube boom of..
Read more

elliot v2 2015

Elliot Cahn

General Counsel

Elliot Cahn is the Primary Counsel for Pacific Records. Over the past twenty-three years, Elliot has served as attorney for Primus, Papa Roach, Rancid, Exodus, The Offspring, Luce, Charlie Hunter, Ocean Park Music Group, and producers Mark Needham, Jim Scott, and Bryan Todd, as well as a number of independent..
Read more

v2 elaini

Elaini Larks

Social Media Manager

Elaini Larks is the Social Media Manager of Pacific Records. Elaini works under the supervision of the marketing director to facilitate the social media and promotion of select Pacific Records Artist. A recent Business Management graduate of San Diego State University, she is continuing her education pursuing an additional degree..
Read more