Pacific Records is partnering with Sony Music’s exclusive licensee and distributor for the Philippines, Ivory Music & Video, opening up a new market for the 26 artists on the Pacific roster. Ivory Music & Video is known to have successfully pioneered the music ventures of iconic OPM names such as Roselle Nava, April Boy Regino, M.Y.M.P., and most recently also sparked the new era for Silent Sanctuary, produced the OPM album of American Idol alum David Archuleta, launched the music career of Maja Salvador, and collected the most notable contenders from The Voice Kids of the Philippines Season 1, forming the youth alternative fusion band, Gravity. A giant in the local music scene, Ivory Music & Video is also currently the exclusive licensee of Sony Music Entertainment in the Philippines, continuing to give the best of international sound such as One Direction, Beyonce, Meghan Trainor, Celine Dion, Britney Spears, The Script, Mariah Carey and more to the Filipino audience.
The start of the exciting new partnership of Ivory Music with Pacific Records will be marked with the release of “Blue”, the latest single from Pacific Records artist Alfa. This Los Angeles-based pop singer/songwriter has an extensive history of touring in the Philippines, where she was born, and is now working on her first full- length album since signing with the label in March of 2015. Alfa’s first single off the album, “Blue” will also be her first international release. “Blue” is set to be released on November 7th through Pacific Records in the United States and Ivory Music & Video in the Asia, the Middle East and Philippines. With this partnership coming along really well, the kinds of music that the region is offered will be more diverse, variant, and even more enjoyable! Visit Pacific Records (www.PacificRecords.com) and Ivory Music & Video (www.IvoryMusic.org) online for updates on the release of Alfa’s “Blue” as well as future Philippine releases from the rest of the Pacific Records roster.