CEO & Founder
Brian Witkin is the founder and Chief Executive Officer of Pacific Records. Brian oversees Pacific’s daily business operations and the company’s business development. As an experienced executive with a strong music business background, Brian has been active in the record business for over a decade. In 2005, Brian was featured in San Diego Magazine’s cover story on “Young People to Watch” in San Diego. Beyond this work, Witkin is a board member of National University’s College of Letters and Sciences Advisory Board. National University is the second-largest private, non-profit institution of higher learning in California. Witkin also serves as Vice Chairman and member of the Board of Directors for the Olivia Hudson Foundation, another non-profit 501-C3 company which helps further pediatric brain cancer research and assists families of children with brain cancer by raising public awareness of the disease. Brian holds a Master of Business Administration degree (MBA) and Bachelor of Arts Degree (BA) in history from National University in San Diego and is also an avid photographer, surfer, airplane pilot, rescue diver, and Dive Master. Brian’s father, Joseph Witkin, was the original keyboard player of Sha Na Na and performed at the Woodstock Music and Arts Festival in 1969.