About Us
Pacific Records® is a Southern California based record label that incorporates all aspects of the music business including marketing, production, and distribution services. Since its founding by entertainment attorney Brian Witkin in 2003, Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, music merchandising and talent buying services, while its primary focus remains as an independent record label and music publisher.
From the very beginning, Pacific Records has focused on releasing a diverse range of music, from rock to hip-hop, classical guitar to reggae. Notable albums and singles include recordings by hard rockers Sprung Monkey and the final release by Lemmy Kilmister (Motörhead), as well as pop hitmakers O-Town, who performed their single “Off” on CBS-TV’s The Late Late Show with James Corden.
The label is also involved with television and movies. Amongst other projects, Pacific Records has issued the soundtracks to the syndicated series of specials, America Salutes You: Guitar Legends, hosted by Billy Gibbons and featuring such notables as Nancy Wilson, George Thorogood, Dave Navarro, and Warren Haynes. Meanwhile, they’ve provided the soundtrack to the 2017 film, 911, starring Charlie Sheen, with music from Robert Randolph, Patti Smyth and others. Pacific Records has also had success placing their artists music in major projects including reggae combo Sandollar (CBS-TV’s “Magnum PI,” Netflix “Outer Banks” etc.) and singer-songwriter Lindsay Perry (ABC-TV’s “Once Upon A Time”, Marvel’s “Jessica Jones” etc.), with the labels releases featured in the likes of Rolling Stone, Variety and Entertainment Tonight.
Pacific Records has also released music from numerous up and coming performers. Singer Rebecca Jade and Jason Mraz’s single “Bad Wolves” was a 2020 highlight, taking home the 2021 San Diego Music Award for “Song of the Year.” That same year reggae artist Skyler Lutes took home an SDMA trophy for his album, Rewind. Meanwhile, Pacific Records has also reissued classic works, such as legendary vocalist Southside Johnny and Richie LaBamba Rosenberg’s, Grapefruit Moon.
Additionally, Pacific Records maintains a strong partnership with 16,000 seat AEG / ASM Glob Globals’ Pechanga Arena. The label provides showcase opening acts for the major touring performers playing at the venue inside the Stella Artois Lounge. Pacific Records also has a strong festival presence, including Southern California’s Wonderfront Music and Arts Festival, where the label hosted talent on multiple stages and onboard ferry boats culminating in the Guitar Legends III concert and filming during the festival’s finale, which later aired on the CW Network.
Pacific Records management team includes award winning record producers, studio engineers, hit songwriters, veteran music publishers and experienced professionals in all facets of the music industry. But most importantly, Pacific Records is run by creators who truly love music.
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