Company

About Us

company

Pacific Records™ is a dynamic music corporation with marketing, production and distribution services based in Southern California. Since its inception, Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, CD replication, screen printing, and talent buying services, while its primary focus remains as an independent record label and music publisher. Pacific’s management team includes award winning record producers, studio engineers, hit songwriters, veteran music publishers and experienced professionals in all facets of the music, marketing, content and social media sectors.  Pacific’s roster of artists include Grammy® laureates, RIAA, BMI and ASCAP award recipients, Billboard Chart playlist positions, NAMM and music industry trade show recognition, iTunes features and opening showcase concert performances in POLSTAR registered major recording artists touring venues. Pacific Records™ as a brand provides an ocean of opportunities in the music industry, positioned for strong growth with the feel of a true Indie Record Label while still providing far-reaching possibilities in the global entertainment business. To learn more about our services, click here.

Senior Executives

Brian Witkin

CEO & Founder

Brian Witkin is the founder and Chief Executive Officer of Pacific Records. A musician before he went into the business of music, Brian oversees Pacific’s daily business operations and the company’s business development. Brian heads the publishing division of Pacific Records, that has established itself as an industry leader in film and..
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Patricio A. Pickslay

Patricio A. Pickslay

President / COO

Patricio A. Pickslay is the President and COO of Pacific Records. Patricio oversees the creative operations of Pacific Records including Pacific Record’s A&R and production divisions, which include a state of the art recording studio located inside the Pacific Records headquarters building in San Diego, California. Pat  has been working in the..
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Martin Guigui

President of A&R

Martin Guigui is an award-winning filmmaker, Music Director, Composer and Grammy nominated Music Producer. Guigui has directed Feature Films, Music Videos, has composed music for films and TV, worked on over 100 productions, produced over 50 music albums, toured extensively, and is Music Director for high profile Broadcast Concert Events...
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Mike Dobrovic

Mike Dobrovic

CFO

Mike  Dobrovic is the Chief Financial Officer of Pacific Records and is in charge of managing the company’s finances and fiscal strategies. Mike has an extensive background in both US and International transactions. He has a comprehensive background in finance and accounting for public and private companies. Mike also has..
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Joseph Witkin

CTO

Joe Witkin is the Chief Technical Officer of Pacific Records. He runs sound for Pacific Records shows at the Stella Artois Lounge, Valley View Casino Center, and was instrumental in setting up the sound system there. Joe hails from Brooklyn, N.Y, where he started piano lessons at age 6, and..
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Drake Williams

Drake Williams

Vice President of Creative Operations

Drake Williams is the Vice President of Creative Operations at Pacific Records. Drake oversees Pacific Record’s production division, which includes a state of the art recording studio located inside the Pacific Records Headquarters building in San Diego, California. Drake holds a college degree in Digital Audio Music Technology and is..
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Ace Antonio

Marketing Director

Ace Antonio is the Marketing Director of Pacific Records and handles all things marketing and social media – from Facebook to Instagram to monthly newsletters and beyond. A recent SDSU graduate, Ace has been singing, songwriting, and composing since he was 11 years old. Growing up with the YouTube boom of..
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Elliot Cahn

General Counsel

Elliot Cahn is the Primary Counsel for Pacific Records. Over the past twenty-three years, Elliot has served as attorney for Primus, Papa Roach, Rancid, Exodus, The Offspring, Luce, Charlie Hunter, Ocean Park Music Group, and producers Mark Needham, Jim Scott, and Bryan Todd, as well as a number of independent..
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Andrew Scholnick

Music Publicist

Andrew Scholnick is the music publicist at Pacific Records who establishes and maintains marketing connections in the San Diego region and beyond in order to bring the artists signed to the label as much press coverage and attention as possible. Additionally, Andrew works to expand Pacific Record’s outreach on social..
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