Company

About Us

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Pacific Records® is a Southern California based record label that incorporates all aspects of the music business including marketing, production, and distribution services. Since its founding by entertainment attorney Brian Witkin in 2003, Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, music merchandising and talent buying services, while its primary focus remains as an independent record label and music publisher.

 

From the very beginning, Pacific Records has focused on releasing a diverse range of music, from rock to hip-hop, classical guitar to reggae. Notable albums and singles include recordings by hard rockers Sprung Monkey and the final release by Lemmy Kilmister (Motörhead), as well as pop hitmakers O-Town, who performed their single “Off” on CBS-TV’s The Late Late Show with James Corden.

 

The label is also involved with television and movies. Amongst other projects, Pacific Records has issued the soundtracks to the syndicated series of specials, America Salutes You: Guitar Legends, hosted by Billy Gibbons and featuring such notables as Nancy Wilson, George Thorogood, Dave Navarro, and Warren Haynes. Meanwhile, they’ve provided the soundtrack to the 2017 film, 911, starring Charlie Sheen, with music from Robert Randolph, Patti Smyth and others. Pacific Records has also had success placing their artists music in major projects including reggae combo Sandollar (CBS-TV’s “Magnum PI,” Netflix “Outer Banks” etc.) and singer-songwriter Lindsay Perry (ABC-TV’s “Once Upon A Time”, Marvel’s “Jessica Jones” etc.), with the labels releases featured in the likes of Rolling Stone, Variety and Entertainment Tonight.

 

Pacific Records has also released music from numerous up and coming performers. Singer Rebecca Jade and Jason Mraz’s single “Bad Wolves” was a 2020 highlight, taking home the 2021 San Diego Music Award for “Song of the Year.” That same year reggae artist Skyler Lutes took home an SDMA trophy for his album, Rewind. Meanwhile, Pacific Records has also reissued classic works, such as legendary vocalist Southside Johnny and Richie LaBamba Rosenberg’s, Grapefruit Moon.

 

Additionally, Pacific Records maintains a strong partnership with 16,000 seat AEG / ASM Glob Globals’ Pechanga Arena. The label provides showcase opening acts for the major touring performers playing at the venue inside the Stella Artois Lounge. Pacific Records also has a strong festival presence, including Southern California’s Wonderfront Music and Arts Festival, where the label hosted talent on multiple stages and onboard ferry boats culminating in the Guitar Legends III concert and filming during the festival’s finale, which later aired on the CW Network.

 

Pacific Records management team includes award winning record producers, studio engineers, hit songwriters, veteran music publishers and experienced professionals in all facets of the music industry. But most importantly, Pacific Records is run by creators who truly love music.

 

To learn more about our services, click here.

Senior Executives

Brian Witkin

CEO & Founder

Brian Witkin is the founder and Chief Executive Officer of Pacific Records. A musician before he went into the business of music, Brian oversees Pacific’s daily business operations and the company’s business development. Brian heads the publishing division of Pacific Records, that has established itself as an industry leader in film and..
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Patricio A. Pickslay

Patricio A. Pickslay

President / COO

Patricio A. Pickslay is the President and COO of Pacific Records. Patricio oversees the creative operations of Pacific Records including Pacific Record’s A&R and production divisions, which include a state of the art recording studio located inside the Pacific Records headquarters building in San Diego, California. Pat  has been working in the..
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Martin Guigui

President of A&R

Martin Guigui is an award-winning filmmaker, Music Director, Composer and Grammy nominated Music Producer. Guigui has directed Feature Films, Music Videos, has composed music for films and TV, worked on over 100 productions, produced over 50 music albums, toured extensively, and is Music Director for high profile Broadcast Concert Events...
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Mike Dobrovic

Mike Dobrovic

CFO

Mike  Dobrovic is the Chief Financial Officer of Pacific Records and is in charge of managing the company’s finances and fiscal strategies. Mike has an extensive background in both US and International transactions. He has a comprehensive background in finance and accounting for public and private companies. Mike also has..
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Joseph Witkin

CTO

Joe Witkin is the Chief Technical Officer of Pacific Records. He runs sound for Pacific Records shows at the Stella Artois Lounge, Valley View Casino Center, and was instrumental in setting up the sound system there. Joe hails from Brooklyn, N.Y, where he started piano lessons at age 6, and..
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Drake Williams

Drake Williams

Vice President of Creative Operations

Drake Williams is the Vice President of Creative Operations at Pacific Records. Drake oversees Pacific Record’s production division, which includes a state of the art recording studio located inside the Pacific Records Headquarters building in San Diego, California. Drake holds a college degree in Digital Audio Music Technology and is..
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Ace Antonio

Marketing Director

Ace Antonio is the Marketing Director of Pacific Records and handles all things marketing and social media – from Facebook to Instagram to monthly newsletters and beyond. A recent SDSU graduate, Ace has been singing, songwriting, and composing since he was 11 years old. Growing up with the YouTube boom of..
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Andrew Scholnick

Music Publicist

Andrew Scholnick is the music publicist at Pacific Records who establishes and maintains marketing connections in the San Diego region and beyond in order to bring the artists signed to the label as much press coverage and attention as possible. Additionally, Andrew works to expand Pacific Record’s outreach on social..
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