November 11, 2026 — “NPC,” the new single from award-winning Lithuanian artist VB by the Sea featuring ZZ Top guitarist Billy Gibbons, is out today on Pacific Records. In a release-day feature for Guitar Player, Christopher Scapelliti tells the story of how Vidas Bareikis, who records as VB by the Sea, and Gibbons recorded together in a makeshift hotel studio in Tallinn, Estonia, just hours before ZZ Top kicked off its world tour. Read the Guitar Player feature.
“NPC” marks Bareikis’s Pacific Records debut and offers the first preview of his forthcoming concept album, THE GAME. Taking its title from the video game term “non-player character,” the rock single pokes fun at how easily we slip into routines and follow someone else’s script.
The single was produced by Karolis Talutis, Martin Guigui, Brian A. Witkin, and Billy F. Gibbons. Read the original Pacific Records announcement.