We are a dynamic music company with marketing and distribution services based in Southern California.

A Uniquely Southern California Indie Label

Pacific Records® is a Southern California based record label that incorporates all aspects of the music business including marketing, production, and distribution services.  Since its founding by entertainment attorney Brian Witkin in 2003, 

Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, music merchandising and talent buying services, while its primary focus remains as an independent record label and music publisher.



The Moonjacks have released their latest single “Sk8 Hi” ahead of their album release slated for September 2nd, 2022. Stay tuned for their full length album pre-order, an apple music exclusive, and more! About The Moonjacks: (San Luis Obispo, CA) – Somewhere on the outskirts of the Central California coast lies the dirty garage and rehearsal space of three central California dropouts known as The Moonjacks. Bonded together by a strong love of Board sports, Petty Criminality, and Rock and Roll; the DIY youths have shared stages with the likes of Mexican Slum Rats, The Frights, and The High Curbs…

Tuesday, August 2, 2022:  Surf Guitar Band “The Tourmaliners” have signed with Pacific Records to release their upcoming full length studio album.  The band’s first single release with Pacific Records titled “Grimace” is scheduled for digital release on August 23rd, 2022. “I’m proud to welcome The Tourmaliners to the Pacific Records family. Their sound and vibe are a perfect fit with and we’re going for here at the label!” – Brian Witkin, CEO of Pacific Records The Tourmaliners (pronounced The Tur – Mo – Leen – ers) get their name from a special place in San Diego, California nestled between Windansea and Pacific Beach. “Tourmo,”…

Don’t miss the new lyric video from Sandollar premiering today at 5pm. Watch the countdown and video live at the following link: https://youtu.be/D-mPDP502NI

Pacific Records is proud to announce the release of Sandollar’s new album charting at #5 on the Apple iTunes Reggae Charts. Titled “Under The Water”, the album consists of 11 new original songs from the band featuring notables such as ZEB of Tribal Seeds, Dread Kennedy, Ms. B Royal and Shakamon. Stream or download the link on your favorite music platform at the link below. In support of the new album the band has a lyric video, multiple music videos, and show dates planned for the near future. The album will also be available on CD and Vinyl formats. With…


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