We are a dynamic music company with marketing and distribution services based in Southern California.

A Uniquely Southern California Indie Label

Pacific Records® is a Southern California based record label that incorporates all aspects of the music business including marketing, production, and distribution services.  Since its founding by entertainment attorney Brian Witkin in 2003, 

Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, music merchandising and talent buying services, while its primary focus remains as an independent record label and music publisher.



Congratulations to Pacific Records recoding artist Slack Key ‘Ohana on their new album “Hawaiian Cowboy” debuting at #1 on the iTunes World Music Charts! Blending traditional Hawaiian, country and Americana music with four-part pop vocal harmonies, the new album features guest performances from George Kahumoku Jr, Brittni Paiva and ZZ Top’s Billy F Gibbons with cover art design by Tom Thordarson. Stream the album today or purchase a hard copy at the link here: https://pacificrecordsretail.com/hawaiian-cowboy-by-slack-key-ohana-album-pre-sale About Slack Key ‘Ohana® Slack Key ‘Ohana is a California-based Hawaiian band performing harmony-rich original songs in the Hawaiian style, along with its own interpretations of…

Pacific Records recording artist Kela Sako has released her new single “Promise to Return” today. The song is about letting go of someone you love deeply, knowing that your lives are perpendicular instead of parallel, and hoping that in time and this simple act of letting go will allow those ends to meet again. Catch Kela Sako this weekend singing the national anthem for the San Diego Gulls and two special guest performances inside the Stella Artois Lounge. First, on Friday March 22nd, Kela will be performing alongside Pacific Records artist Sean Witkin. On Sunday March 24th, Kela will be…

Pacific Records congratulates all the Pacific Records artists nominated for the 33rd Annual San Diego Music Awards! Pacific’s nomination highlights include: Album of the year: Jonny Tarr: The Rules Artist of the Year: Sandollar Best Rock Artist: The Tourmaliners  Best World Music Song: Slack Key ‘Ohana: Nahenahe Ka Leo O Ka Wahine Uʻi Best Pop Album: Jonny Tarr: The Rules Best Rock Album: Manual Scan: Shooting Stars Best Blues Album: Shane Hall: Howl and Sway!  Voting for the 33rd Annual San Diego Music Awards is open to the public, which means music fans from anywhere in the world can vote once…

Slack Key ‘Ohana’s new single, “One More Day” featuring Nā Hōkū Hanohano Award (Hawaiian Grammys) winner Brittni Paiva, is out now exclusively on iTunes and Apple Music as an instant gratification track available when listeners pre-order or pre-add the band’s forthcoming album, “Hawaiian Cowboy.”  The new album, due April 5, also features ZZ Top’s Billy F. Gibbons and four time Grammy winner George Kahumoku Jr. It was recorded at the invite-only recording studio owned and operated by Foo Fighters and Dave Grohol, Studio 606. “One More Day” is a brisk guitar and ukulele strum fest embellished by pedal steel accents and rich vocal harmonies.  “The first time I went to Hawaiʻi was when I was seven-years old. When I left, I cried. I…


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