We are a dynamic music company with marketing and distribution services based in Southern California.

A Uniquely Southern California Indie Label

Pacific Records® is a Southern California based record label that incorporates all aspects of the music business including marketing, production, and distribution services.  Since its founding by entertainment attorney Brian Witkin in 2003, 

Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, music merchandising and talent buying services, while its primary focus remains as an independent record label and music publisher.



Slack Key ‘Ohana’s new single, “One More Day” featuring Nā Hōkū Hanohano Award (Hawaiian Grammys) winner Brittni Paiva, is out now exclusively on iTunes and Apple Music as an instant gratification track available when listeners pre-order or pre-add the band’s forthcoming album, “Hawaiian Cowboy.”  The new album, due April 5, also features ZZ Top’s Billy F. Gibbons and four time Grammy winner George Kahumoku Jr. It was recorded at the invite-only recording studio owned and operated by Foo Fighters and Dave Grohol, Studio 606. “One More Day” is a brisk guitar and ukulele strum fest embellished by pedal steel accents and rich vocal harmonies.  “The first time I went to Hawaiʻi was when I was seven-years old. When I left, I cried. I…

Pacific Records Recording Artist Seth Loveless has released his new album “Electric Roots”! Listen on your favorite streaming platform at the link below: About Seth: Seth Loveless is a singer-songwriter from Buckeye, AZ. His biggest guitar influences include finger-style guitarists Chet Atkins, Jerry Reed, Lenny Breau,Scotty Anderson and Mark Knopfler. These players inspired Seth’s unique fingerpicking guitar style. Seth is a throwback with a soulful raspy voice, although his songwriting has a modern twist to it. Catchy melodies, fingerpicked riffs, soulful singing, and well thought out arrangements give Seth’s songs a familiar yet refreshing and edgy sound. Seth recorded a…

SAN DIEGO, Calif. – On January 7, 2024, Pacific Records will be celebrating its 20th anniversary with a multi-media artist showcase at the Music Box in San Diego. Mixing a rotating cast of guest speakers, videos, and live performances, the afternoon will feature music from a diverse range of artists including: iTunes top ten chart toppers Shane Hall (#1 Blues Album), Seawall Prophet (debut at #7 Reggae charts), and Slack Key Ohana (#1 World Music Album); Sandollar (reggae favorites, 2023 OB Street Fair headliners and SDMA Best World Music, also featured on Netflix, Fox, and more); izzi delan (upcoming single…

Pacific Records has released the latest album from Nate Fry’s “S Tipo” band. Stream the album today on your favorite music listening platform by following the links below. About Nate Fry Nate fry is an American songwriter and singer who has focused his life project around music. Born in the state of Utah, they spent a large part of their youth in the Country of Colombia, which allowed them not only to master the Spanish language but also to learn about and immerse themselves in the Colombian and Latino culture. This great experience would deeply inspire him to compose most…


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