WELCOME TO

PACIFIC RECORDS ®

We are a dynamic music company with marketing and distribution services based in Southern California.

A Uniquely Southern California Indie Label

Pacific Records® is a Southern California based record label that incorporates all aspects of the music business including marketing, production, and distribution services.  Since its founding by entertainment attorney Brian Witkin in 2003, 

Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, music merchandising and talent buying services, while its primary focus remains as an independent record label and music publisher.

FEATURED ARTISTS

LATEST NEWS

(SAN DIEGO, CA 8 July, 2025):  Pacific Records is proud to welcome Matt Krahula to the label.  Krahula, a multi-instrumental singer-songwriter and producer, brings impressive credentials spanning from NYC to Hawaii and currently Illinois.  With an affinity for alt-folk music, he honed his Americana roots in the NYC music scene, receiving many accolades. A demo of his […]

Island Time and Slack Key ‘Ohana will be joined by legendary Nā Hōkū winner Barry Flanagan of HAPA at the June 20 concert celebrating the unique blend of Americana and bluegrass music. SAN DIEGO, Calif. (12 JUNE 2025): The night before the Hawai’i Academy of Recording Arts hosts their 48th Nā Hōkū Hanohano Awards, which is the GRAMMY® Awards equivalent, Pacific Records will showcase two […]

The purveyors of San Diego culture kick off their From the Water Tour to support the new single released on Friday that features rapper SLOAT DIXON. SAN DIEGO, Calif. (6 JUNE 2025): Ready to ride wave after wave of new music releases, beach rock band Sandollar dropped a new Pacific Records single on Friday (June 6) to set the tone […]

Feeling Blue in Paradise: Slack Key ‘Ohana and Rand Anderson team up releasing a new single! “Slack Key Blues” will also be on Slack Key ‘Ohana’s forthcoming “Mai Tais in Paradise” album. SAN DIEGO, Calif. / Honolulu, Haw. (11 April 2025): With all that blue ocean and blue sky, Hawai’i is not for everyone. That […]

FEATURED RELEASES

Find the latest albums from our artists or view our entire catalog.