We are a dynamic music company with marketing and distribution services based in Southern California.

A Uniquely Southern California Indie Label

Pacific Records® is a Southern California based record label that incorporates all aspects of the music business including marketing, production, and distribution services.  Since its founding by entertainment attorney Brian Witkin in 2003, 

Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, music merchandising and talent buying services, while its primary focus remains as an independent record label and music publisher.



Pacific Records is proud to announce the release of Jonny Tarr’s new album “The Rules”. The album is now available on Spotify, Apple Music and all major digital music platforms. AboutJonny Tarr Originally from Wales, Jonny Tarr always knew he would end up in California. He started playing the saxophone when he was 11 years old to get girls’ attention, but ended up loving the instrument. He got involved with Jazz early on and found that this was a solid foundation for understanding other genres of music. Tarr went to Paul McCartney’s Liverpool Institute for the Performing Arts to get…

The latest single from Pacific Records Artist Sean Witkin has been released on Spotify, Apple Music and other major digital service providers! Stream the song today on your favorite listening platform! About Sean Witkin Sean Witkin is a multi-instrumentalist based out of San Diego, CA. The son of former Sha-Na-Na keyboardist Joe Witkin, Sean began drumming at the age of 6 and playing guitar at the age of 7. He was exposed to a wide variety of musical styles throughout his childhood, with influences ranging from The Beatles, Jimi Hendrix, Led Zeppelin, Kansas, Lynard Skynard, Creedence Clearwater Revival, Metallica and…

Slack Key ‘Ohana has released their latest single with Pacific Records titled  “Nahenahe Ka Leo o Ka Wahine U’i”. The song is about love and written entirely in the Hawaiian language. Listen to the song on your favorite music listening platform by clicking one of the links below. About Slack Key ‘Ohana With a “Tiki” Waikīkī’ vibe, Slack Key ‘Ohana blends beautiful Hawaiian melodies with Beach Boys / Elvis Presley style harmonies, using old school recording techniques, to craft their signature sound. Comprised of Brian Witkin & Kamaka Mullen, Slack Key ʻOhana is a Kaleponi (California) based guitar duo with…

Pacific Records artist Skyler Lutes has released his latest single “Chase the Sun”! Stream today on your favorite listening platform by clicking the link below. About Skyler Lutes “Music is the only place I feel I fit in” – Skyler Lutes. It takes a powerful performer to stand out in music these days, with a surplus of talent and dedication needed as well. There’s a need to have focus, yet appeal across genres and age groups. It’s a rare combination, but such is the case with gifted musician, Skyler Lutes. His music is rooted in reggae and island sounds, featuring…


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