We are a dynamic music company with marketing and distribution services based in Southern California.

A Uniquely Southern California Indie Label

Pacific Records® is a Southern California based record label that incorporates all aspects of the music business including marketing, production, and distribution services.  Since its founding by entertainment attorney Brian Witkin in 2003, 

Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, music merchandising and talent buying services, while its primary focus remains as an independent record label and music publisher.



Recording artist Charlie Rae has signed with Pacific Records, with her first single on the label, “You Gotta Know When,” produced by Patricio A. Pickslay, slated for a July 19 release.  Charlie will be featured at the Pacific Records Community Night showcase alongside other label artists on the weekend of her release.  She will also open for Kacey Musgraves on October 1st in the Stella Lounge at Pechanga Arena. “It has been a distinct pleasure working with Charlie Rae. She’s a natural, the “real deal” and is able to communicate what she wants while staying open to new ideas and collaborative…

“Hawaiian Cowboy” album tops the iTunes World Music chart as the band receives a  Nā Hōkū Hanohano Award nomination & releases new behind the scenes video. SAN DIEGO (31 May 2024): Award-winning San Diego-based band Slack Key ‘Ohana’s third album, “Hawaiian Cowboy” debuted at No. 1 on the iTunes Worldwide Music chart when it was released last month (April 5). The album features a storied collection depicting the rich culture of the paniolos – Hawaiian cowboys, pairing Hawaiian island sounds with country and Americana music. The collection, produced by Chris Hobson and released on Pacific Records, features nine new original songs, complemented by interpretations of four Hawaiian classics.  Shortly after the…

Listen to the latest release “Ghosting” from Sean Witkin. Stream today on Spotify, Apple Music or your favorite listening platform by following the link below. About Sean Witkin Sean Witkin is a multi-instrumentalist based out of San Diego, CA. The son of former Sha-Na-Na keyboardist Joe Witkin, Sean began drumming at the age of 6 and playing guitar at the age of 7. He was exposed to a wide variety of musical styles throughout his childhood, with influences ranging from The Beatles, Jimi Hendrix, Led Zeppelin, Kansas, Lynard Skynard, Creedence Clearwater Revival, Metallica and others from the classic rock era.…

Congratulations to Pacific Records recoding artist Slack Key ‘Ohana on their new album “Hawaiian Cowboy” debuting at #1 on the iTunes World Music Charts! Blending traditional Hawaiian, country and Americana music with four-part pop vocal harmonies, the new album features guest performances from George Kahumoku Jr, Brittni Paiva and ZZ Top’s Billy F Gibbons with cover art design by Tom Thordarson. Stream the album today or purchase a hard copy at the link here: https://pacificrecordsretail.com/hawaiian-cowboy-by-slack-key-ohana-album-pre-sale About Slack Key ‘Ohana® Slack Key ‘Ohana is a California-based Hawaiian band performing harmony-rich original songs in the Hawaiian style, along with its own interpretations of…


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